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Ringing Bells president Ashok Chadha is primarily aiming to achieve this price point by making it a mass product and save from economies of scale. Also, once their platform is well established, Chadha will opt for alternative sources of income. He mentioned that the company intends to make very little profits from the Freedom 251 particularly.


The cost of making one unit of the smartphone is around Rs 2,000. "By making in India, this price goes down by Rs 400. Then we will sell online only. So, this pulls down the price by Rs 400 further. We are sure that this smartphone will be in a lot of demand. We are assuming to save around Rs 500 from this economy of scale. At last, we wait for our platform to grow, so, that we can make money from other services," explained Chadha at the launch event. The company is also aiming to introduce its own SIM card within a couple of years (which can be the main source of income/profits).


Freedom 251 Smartphone Mobile Features

Display : 4.00-inch

Processor : 1.3 GHz

Front Camera : 0.3- Mega pixel

Resolution : 540 x 960 pixels

RAM : 1 GB

OS : Android 5.1

Storage : 8 GB

Rear Camera : 3.2-Mega pixel

Battery capacity : 1450 mAh

Release DateFebruary 2016

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